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We design each sauna lodge around its environment, and the way it will be used. The craftsmanship never changes. Everything else is yours to define.
Shokk&Awe Club
A partnership that pays. Bring an authentic sauna and cold therapy experience to your guests and your local community.
Shokk & Awe Club partners with both start-ups and established businesses, including hotels, gyms, golf courses, and leisure venues, to bring premium sauna and cold-plunge experiences to their customers.
For start-ups, our model provides an opportunity to operate a wellness business without the significant capital investment normally required to get started. For established venues, it creates an additional revenue stream while enhancing the customer experience.
How it works.
We operate through long-term partnership agreements with the businesses we work with.
Rather than investing £30,000–£50,000 upfront to purchase and install a sauna, our partners can access a sauna solution from as little as £15,000, depending on the model selected.
The benefits.
Reduced upfront investment.
No maintenance responsibilities, the saunas are managed by Shokk&Awe.
Access to our growing wellness community of nearly 60,000 sauna enthusiasts.
Marketing support to help drive bookings and awareness.
A true partnership approach focused on mutual success.
For Your Guests
An authentic Shokk&Awe experience that keeps guests on-site, returning year after year. Sauna and cold therapy is an all-year activity, extending your season well beyond the norm.
For the Local Community
The Club opens your venue to health-conscious locals seeking a premium hot and cold therapy experience close to home. A new audience, a new revenue stream, no new infrastructure.
For Your Bottom Line
Compared to building rooms or lodges, the investment is small. The return can be significant. Pay-as-you-use, monthly membership and private hire options ensure the lodge earns its keep every day.
Why partner with us?
The sauna and cold-plunge industry is experiencing rapid growth, with increasing demand from consumers seeking wellness, recovery, and health-focused experiences.
If you're looking to generate additional income from your existing business while offering something your customers will love, a Shokk & Awe Club partnership could be the perfect solution. Together, we can create a thriving wellness destination that benefits both businesses and customers alike.
This is not a traditional arrangement where you simply host our brand at your venue.
Instead, we work together as equal partners, sharing both costs and profits on a 50/50 basis. This transparent model ensures both parties are fully invested in the success of the business.
Membership Options
Pay as you use
£35 per person, per hour.
Monthly Membership
£80 per month, 8 hours included, 50% off guests.
Private Hire
£120 per hour for up to 6 people.
As the Shokk&Awe Club network grows, members will be able to use venues across the country, bringing your venue into a wider community of like-minded spaces.
